Hey y’all,
I’m out enjoying summer with family, in and around work, this week so I’ll keep this email short and sweet.
I spend all day Sunday fishing out on Lake Erie and loved it! So much so that I’m going back out Monday afternoon to get some more time in. We’re chasing walleye — the best fish that calls the Great Lakes home.
While I was sitting on the boat watching my lines, I connected the dots on business to fishing. Specifically, how fishing is a lot like marketing.
Go where the fish are. Customers are clearly smarter than fish but the concept holds true here. Your marketing plan only works if you know where your prospects hang out. No customers — no upside.
Bring effective bait. Even if you find your customers, do you know what they want? Without that knowledge (and, often, a ton of trial and error early on), you could be nestled within a school of fish and they’d just swim on by.
Know your end game. If you can find your customers and select the right bait, do you have a plan once you’ve hooked them? You need to be ready to spring to action once a prospect has expressed interest.
Now some of these are a stretch or marketing experts will point out the holes in my logic but the basic premise holds. Would a great fisherman be great at marketing? Not likely but what makes that person effective at fishing also lines up with what makes a great marketer so effective.
Alright, I’m off to catch a few more walleye for an epic fish fry. See you next week!
— Casey