Understanding Your Baseline: Are You an Entrepreneur, Manager, or Doer
Three unhappy stories, how to fix them, and some real-life context
I’m trying something new this week. I recently read a great article by a former Product Manager, Linda Zhang, and her topic resonated with me even though my experience is different than hers.
I’ve adapted it to the life of a Consultant (with a Software-related focus) and added my own commentary along the way.
TLDR — job titles are deceiving; instead, get real about the tasks and the breakdown between entrepreneur, manager, and doer
Linda posits that:
Inside every person are three voices: the Entrepreneur teeming with new ideas, the Manager keen on organizing chaos, and the Doer who keeps the gears turning.
Some voices are loud and clear, others are barely a whisper. The balance between them predicts performance and fulfillment. It can help you find the right job, identify super-collaborators, and hire better.
Here are three prototypical stories. I’ll be leveraging much of her storyline yet replacing and augmenting each to relate to consulting.
Meet Xander
He just landed a consulting job at an enterprise software company, as a new grad no less! He impressed the hiring manager with his energy and track record of solving business challenges while still in school. The job validated his self-image: a budding entrepreneur earning a big opportunity.
Within two months, Xander is deflated. He’s been assigned to work on small concerns, while other consultants have been assigned to slightly bigger projects. Mostly, he’s disillusioned by how much mindshare is dedicated to completing tasks instead of designing new solutions.
Is this really consulting life?
Stifled entrepreneur
Xander is driven by his entrepreneurial voice. The Doer in him emerges when inspiration strikes — not like 9-5 clockwork. He’s learning that the company needs people who are predominantly Doers. Their projects are fairly routine and much of the work is making what currently works also work in his company’s solution.
Xander has two choices:
He can quit and find an opportunity where the company is undergoing a massive transformation. Effectively, hoping he gets to be part of the creative process; or,
He needs to realize that the tension between the creative Entrepreneur, focused Doer, and organized Manager is how great solutions are built.
Instead of being bitter, he can view this as an opportunity: work on execution and learn from the managers around him. He also realizes that if he wants to invent, he needs to find a fitting team. Next time, he’ll ask questions like:
What are the project team’s top priorities, and why?
What does the client need to achieve to consider the project a success?
How does that impact where the project team focuses its energy?
Meet Yasmin
She’s a beloved Manager at Xander’s company. Given her stellar reputation, she’s quietly being courted for Head of Professional Services at a hot startup. She has been wined, dined, and swept off her feet.
Within weeks of joining, she faces a rude awakening. She inherited a skeletal team of three consultants and a backlog of client projects so massive it requires her to do the day-to-day execution. Every day brings a new fire. She has the budget to hire more people, but selling candidates on an unproven brand has been tougher than expected.
Is this really startup life?
Overwhelmed manager
Yasmin is guided by her Manager voice. She was a Doer a decade ago, but her true calling is putting the right people in the right seats and setting up processes to keep everyone on the same page. But if she wants to survive her new chapter, she has to get back into the weeds.
Yasmin realizes that in her eagerness for a breath of fresh air, she skipped through due diligence. She should’ve asked the CEO more questions like:
How important are hiring, managing, doing the work, and setting the vision in the first 3 months, 6 months, 12 months?
How involved do you prefer to be in each of these activities?
Who previously ran these activities? It would be great to chat with them.
Meet Zac
He’s a talented engineer at the startup Yasmin joined. The hiring spree, however, has made him feel disconnected from the company. What used to be a wild adventure has turned into yet another corporate job. He knows he can build, so he sets off to start his own business.
It was exhilarating at first, but then reality settled in. Instead of just doing the work he loves, he is now in charge of everything. Every day is a war against self-doubt.
Is this really entrepreneur life?
Disillusioned doer
Zac is a top-notch Doer. He thought that his understanding of the technical work meant that he could build a business that does the technical work.
Zac had been unknowingly sheltered. To survive in the wilderness, he realizes that he has to summon his inner Entrepreneur. He needs to ask more questions like:
What problems am I excited to work on?
Who has these problems? Who do they want to become? How can I help?
What milestones can I set to create positive momentum and psychology?
Instead of coloring inside the 9-5 lines, he now has the chance to draw his own picture on his own timeline. He also needs to channel his inner Manager: take care of insurance, track expenses, file taxes, get incorporated, and overall, be more organized.
Xander, Yasmin and Zac share one big mistake: they liked the title of their next pursuit and assumed they would slide right in.
Tasks over title
Titles are sexy, tasks are boring. But quality of life is determined by the tasks you do, not the title you carry. A fancy title might make you proud for a few weeks, but you’re stuck living with the tasks indefinitely.
Hiring managers seek “world-class”, but there is no standard! It shifts based on what you’re hiring for.
Instead of fixating on the title, get real about the tasks. It starts with understanding yourself.
What is your ratio?
Everyone has a natural baseline. While adapting to new environments is doable, your strongest voices map to your superpowers. They put you ahead of the starting line. Also usually more fun and lucrative to double down on your superpowers than repair the gaps in your armor.
For Linda, she was a new corporate escapee looking to build a business. A strong Doer but a timid Entrepreneur. So she worked to draw out the latter through a diet of reading, brainstorming, and experimenting with new ideas.
For me, I’ve been in each of those situations at this point during the past 3 decades. I made a ton of mistakes early on by not stopping to look for my blind spots. It wasn’t until my late twenties that I started to appreciate what I didn’t know and take steps to fill those gaps. What I find amazing, when looking back, is how radically different my perspective has shifted since I started my career.
When you understand your baseline, you’re in a better position to land fitting roles, be more realistic about a tough transition, and pick people who bring out the best in you. The greatest partnerships have been between those with complementary voices. Think Jobs’s entrepreneurial spark and Woz’s technical acumen, or Munger’s risk-taking with Buffett’s pragmatism.
To know thyself is the beginning of wisdom.
Where do you fit among these three personas? While I originally targeted business owners, I’ve been seeing more and more aspirational founders subscribing lately.
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P.S. I’d love to hear your stories. If you want to video chat over the next month, reply to this email so we can explore a date and time to connect.
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Sincerely,
Casey 👋