Every slide should say one thing and 4 more concepts that most presentations get wrong

An anti-status quo view on crafting super effective presentations

I’m an avid learner. The thought of being content with what I currently know (and, more importantly, can apply) is utterly foreign and unthinkable to me. With that, I read a lot. Dozens of newsletters, blogs, and audiobooks (they count too) every single week. Plus, podcasts across many areas of interest.

I say all that to let you know that I’m always looking for new ideas and concepts. Not always truly NEW but new to my profession. And, by extension, yours too. I take pride in leveraging ideas in new ways to solve old problems.

All in the fight to disrupt the status quo and make you think about how you conduct business a little differently after reading what I’ve tossed your way each week.

One such problem is PRESENTATIONS. I’ve seen many that are just plain awful yet a few that stood out as excellent examples to commit to my memory (or bookmarks).

Now, I could wax poetic about what I love and hate about presentation formats and the schools of thought on what should and should not be included, but I’ll spare you here.

Why? Because Tom Critchlow did such a great job he deserves to get your eyeballs looking at what he has created. I’d be doing it a disservice by summarizing and corrupting it with my own commentary.

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The SEO MBA

Good Slides Reduce Complexity

"Every slide should say one thing."

You should send this to everyone you know who builds presentations.

Tom Critchlow shares five ways to create more effective presentation slides including making your slide titles tell a story, using visuals to explain instead of merely decorating, and remembering good slides always reduce complexity.

I found this link in the Storythings newsletter.

Plus, how to present to the CEO in 5 slides, also written by Tom.